What You Must Know About Radio Advertising
These days, TV ads as well as online advertising is widely used and it actually casted a shadow in radio advertising. However, you should be aware that radio advertising is still among the effective methods in reaching your market. It is actually more effective if ever the advertising budget is not as big as you have for doing TV ads or your targeted audience is local or very niche.
In order to be effective, you must approach radio advertising as you’d approach any marketing campaign, you ought to have an objective in mind such as product promotion, new service or product launch, seasonal sale information and so forth. It is essential that you know your market and of course, let us not forget that you must align both your marketing and advertising efforts to the right radio station with the right program and time slot.
For instance, younger audiences won’t likely listen to talk radio and therefore, your best move is advertising on music radio stations. And while a lot of advertisers like grabbing the morning and the afternoon shows to be able to take advantage of people who are on their way to work, it’ll not be smart to ignore the night time slots as there are lots of youngsters who actually prefer later shows, particularly the background noise while they are messing on their computers.
It is smart to filter your audience straight from their gender, income, age and residence and then, work it out to locate the radio station that is capable of providing just that. By doing so, you can have a more accurate listener information which can help you find the right time slots and shows.
Another thing that all of the advertising specialists are recommending is running your ad as frequent as possible, so long as you could afford it. The frequency is extremely important when it comes to radio advertising to let ads time sink in. Unless the radio ads have great humor or extremely one of a kind, only few listen to it consciously. For your ads not only to reach its target market but also to hit their subconscious mind, you need to constantly run it in a day. According to studies, it showed that with enough exposure, it helps people to remember all details from radio ads but it is usually attributed to other sources similar to prints. This is for the reason that the ads fill their subconscious mind leaving an imprint that is called up when the info is required.
It is crucial that you prepare yourself and do research to ensure that you are doing the right radio ad.